philanthropy

How Social Media Is Transforming Philanthropy

How Social Media Is Transforming Philanthropy

  Philanthropy: It’s a word that conjures images of grand, old family foundations, gala benefits, and PBS underwriters. It’s so mired in tradition and upright duty that it is all but synonymous with a wood-paneled boardroom. But thanks in large part to the advent and proliferation of social media, today’s philanthropic organizations are connecting with their donors and the public in ways that are anything but old-fashioned. While traditional approaches such as direct mail, phone calls and walkathons are still relevant, social media sites like Twitter, Facebook, and YouTube are now even more invaluable tools. Simply put, “no one can