Author Archives

Brian Sooy

Brian Sooy is the principal of Aespire®, a design and cause communications firm that helps nonprofits and philanthropies communicate with clarity (aespire.com). He wrote a forthcoming book: Raise Your Voice: A Cause Manifesto (causemanifesto.org). Follow him at @aespire or @briansooy.
The Allure of Social Media: Influence and Engagement

The Allure of Social Media: Influence and Engagement

In 2009, the blog “Philanthropy 411” identified 90 foundations with a Twitter presence. Fast forward to 2013, where a Twitter search reveals hundreds of foundations that tweet. The early adopters have been joined by many peer organizations, with a large number of philanthropic organizations absent. Social networking has a much deeper role than simply spreading news and creating shareable content. If a foundation wants to nurture trust, transparency, relationship building, and credibility, then what prevents them from using a social network? How might your particular foundation serve its audience best? Questions like this are some of the first to ask